Xtreme Xperience

Xtreme Xperience puts everyday drivers behind the wheel of the world's fastest supercars. As Brand Manager, I owned a cohesive brand image across every touchpoint — and built the marketing systems that turned attention into booked laps.

A fast-growing experiential brand with touchpoints everywhere — web, live events, print, and email — but no single system holding the brand together or capturing the customer.

Redesigned the logo and brand identity into one confident system. Rebuilt the homepage, events, and track pages around conversion.

Migrated email to Infusionsoft and implemented customer data capture and automation — turning one-time bookings into a repeatable, measurable funnel.