Campaign · Cultural Strategy
Delivering honor-roll students to school in supercars.
For the first day of school, we surprised three of Wells Community Academy's top honor-roll students — picking them up in exotic cars and delivering them to class in style. A campaign, built with The Annex, that celebrated academic achievement and rallied support for the school.
Turn a feel-good idea into a genuine cultural moment — one that earned real reach and real resources for the students.
Led the concept, partnerships, and production from end to end — the student surprise, the film, and the press push — designed to be felt and shared.