Magmile Crossfit

Magmile Crossfit had a strong community and a great space just outside Chicago's Magnificent Mile — but its digital presence didn't match the energy inside the gym, and leads were falling through with no system to bring them back. I rebuilt the site and the infrastructure behind it, end to end.

A well-positioned gym whose website and systems didn't reflect its brand or capture the leads walking through the digital door.

Rebuilt the site to match the high-energy aesthetic Magmile had already built on social and in person, with new video and image content produced specifically for it. Built the backend so the team could manage content themselves without outside help.

Replaced a manual, Gmail-based booking and confirmation process with an end-to-end automated drop-in flow — clients book, pay, and receive all gym access information without staff intervention, through messaging automatically triggered by booking and payment actions.

Introduced Wodify, a fitness-specific CRM, eliminating manual processes and launching automated communications, sales notifications, and member tracking.