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Campaign · Brand · Digital

Gigi Gummerson for Mayor

A full mayoral campaign, brand to ballot.

RoleCampaign Manager & Design
Timeline2017
ServicesBrand, Web, Print, Paid Social
Gigi Gummerson campaign website

Overview

I managed and designed my mother's mayoral campaign end to end — establishing her identity with a logo and brand, building the website and social presence, and creating the collateral that carried it.

The
Challenge

Introduce a first-time candidate and build recognition fast, on a local budget.

The
Approach

Set the brand and messaging, produced print and digital collateral — yard signs, mailers, contact cards — ran Facebook advertising, and produced a campaign film.

15,000+Video views
< 2 weeksOrganic & paid reach

Selected Deliverables

Building a campaign from scratch?

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