It's not every day that your mother decides to run for Mayor of your hometown. It's also not every day that you're asked to help make it happen. We began by establishing her identity with a logo that spoke to her personality and appealed to the community in an open and friendly manner. After settling on a logo I developed her website, Facebook page, and marketing materials. Other tasks included refining campaign points & messaging, organizing volunteers, managing the creation and optimization of Facebook advertising, and produced a campaign commercial that garnered over 15,000 views through organic and paid channels in less than 2 weeks.

Campaign commercial utilized for Facebook advertising.